Shilpa Shetty-backed & Shark Tank India famed WickedGud Raises Rs. 20 crore in Funding.

WickedGud, a health-focused food brand backed by Shilpa Shetty and Shark Tank India fame, has raised ₹20 crore in funding led by Orios Venture Partners, with participation from Asiana Fund and others. Founded in 2021 by Bhuman Dani, WickedGud offers healthier noodles, pasta, and chips, free from maida and palm oil, targeting Gen Z and Gen X consumers. The Mumbai-based startup plans to enhance distribution, marketing, and product innovation, adding Korean flavors to its range. With a 5x growth in 24 months and availability in 2,000+ outlets, including Reliance Retail, WickedGud aims to redefine healthy convenience food in India.